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MARCH 2018 - Volume: 93 - Pages: 135
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Energy consumption has increased worldwide, causing environmental problems such as pollution, waste generation and the depletion of natural resources. The present scenario has caused the need to develop behaviours that are respectful of the environment and, at the same time, to analyse the motivations that underlie them in order to be exploited for the development of marketing campaigns and product marketing. Renewable and domestic energy sources contribute to this challenge by minimising the high dependence on energy from abroad, pollution and risks to the economy.
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