MULTIDIMENSIONAL MODEL FOR MEASURING THE DEVELOPMENT OF CUSTOMER RELATIONSHIP MANAGEMENT IN INDUSTRIAL ENTERPRISES.

JUAN MANUEL RAMON JERONIMO; RAQUEL FLOREZ LOPEZ

doi:https://doi.org/10.6036/6933

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MULTIDIMENSIONAL MODEL FOR MEASURING THE DEVELOPMENT OF CUSTOMER RELATIONSHIP MANAGEMENT IN INDUSTRIAL ENTERPRISES.

MAY 2014 - Volume: 89 - Pages: 260-262

DOI:

https://doi.org/10.6036/6933

Authors:

JUAN MANUEL RAMON JERONIMO - RAQUEL FLOREZ LOPEZ

Disciplines:

Organization and management of enterprises (MARKETING (COMERCIALIZACIÓN) )

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Key words:: gestión de las relaciones con clientes (CRM), generadores de beneficios, valor del producto, rentabilidad, empresas industriales, encuesta, análisis factorial exploratorio, análisis cluster, customer relationship management (CRM), generating profits, product value, profitability, industrial companies, survey, exploratory factor analysis, cluster analysis
Article type:: NOTA TECNICA / TECHNICAL NOTE
Section:: COLLABORATIONS

The Managing Customer Relations (Customer Relationship Management or CRM ) is a business philosophy that has developed strongly in recent years, based on the combination of strategy and technology to establish, develop and improve relationships with customers, with the objective of maximizing the value generated, trust and cooperation thereof.

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