SERVITIZATION AND VALUE CREATION: DEPLOYING TO MOBILE DEVICE PLATFORMS

NATALIA JARIA CHACON; DANIEL ARIAS ARANDA

doi:https://doi.org/10.6036/7090

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SERVITIZATION AND VALUE CREATION: DEPLOYING TO MOBILE DEVICE PLATFORMS

SEPTEMBER 2014 - Volume: 89 - Pages: 482

DOI:

https://doi.org/10.6036/7090

Authors:

NATALIA JARIA CHACON -

DANIEL ARIAS ARANDA

Disciplines:

Organization and management of enterprises (DISEÑO Y DESARROLLO DE PRODUCTO/SERVICIO )

Downloads: 431

Cites in Web of Science: 1

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Key words:: servitización, globalización, creación de valor, plataformas, dispositivos móviles, servitization, globalisation, value creation, platforms, mobile devices
Article type:: NOTA TECNICA / TECHNICAL NOTE
Section:: COLLABORATIONS

Servitization is still currently under analysis by the literature regarding the incorporation of services in manufacturing companies in order to create value. Although traditionally companies offered services related to its products, especially guarantees and maintenance, new trends associated to the servitization process has provided these services to a much greater significance as generating added value for the customer.

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