DYNA JOURNAL ENGINEERING

Key words:

Confianza, análisis factorial confirmatorio, industria textil, trust, confirmatory factorial analysis, textile industry.

Article type:

ARTICULO DE INVESTIGACION / RESEARCH ARTICLE

Section:

RESEARCH ARTICLES

ABSTRACT
In recent years, companies in industrialized countries have experimented significant changes in the competitive context where they move. This has resulted in reinforcing certain factors in order to retain and win new customers such as trust, accepted as a key element in economic exchanges. In this work, and following a review of the literature, a scale measuring confidence, both with both suppliers and customers, is proposed and validate to serve as support for future models. For this has been chosen as a study sample the Valencian textile industry.
KEYWORDS: trust, confirmatory factorial analysis, textile industry.