REVISTA DYNA MANAGEMENT

Key words:

Innovación social, empoderamiento, gestión del diseño, Design Thinking, MIPYME, Colombia, Social innovation, empowerment, design management, Design Thinking, MIPYME, Colombia.

Article type:

ARTICULO DE INVESTIGACION / RESEARCH ARTICLE

Section:

RESEARCH ARTICLES

Social innovation, SI emerges in any country as a part of companies and services development which improve users` social needs in their immediate environment. This involve a new processes´ and methodologies´ adaptation in the creation of new products and services for society. It is including planning and design management directly connected with empowerment of the agents involved, like final, users, designers and companies. Social innovation and empowerment needs a catalysing agent that becomes a channel for knowledge creation point out to guide companies in the development of new products with social nature. The application of techniques based on Design Thinking are the starting point o f a new design management model adapted to the problems of companies that want to innovate taking in account the society, the environment and the individual necessities itself. The article reflects about to propose a new model of integrated tutoring for the management of Design and social innovation in MYPIME enterprises and how it has been successfully implemented in Colombian companies.