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WHAT DO ACTUAL MANAGEMENT TOOLS BRING NEW ABOUT STRATEGIC ALIGNMENT?

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JANUARY-DECEMBER 2017   -  Volume: 5 -  Pages: [15 p.]

DOI:

https://doi.org/10.6036/MN8400

Authors:

NESTOR GOICOECHEA LARRACOECHEA
-
OLATZ ETXANIZ MENDIGUREN
-
JOSE RAMON OTEGI OLASO
-
ENEKO SOLABERRIETA MENDEZ

Disciplines:

  • Organization and management of enterprises (GESTION DE PROYECTOS )

Downloads:   48

How to cite this paper:  
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Received Date :   4 April 2017

Reviewing Date :   6 April 2017

Accepted Date :   16 October 2017


Key words:
Estrategia Corporativa, Dirección de Proyecto, alineamiento, Corporate strategy, Project Management, alignment
Article type:
ARTICULO DE INVESTIGACION / RESEARCH ARTICLE
Section:
RESEARCH ARTICLES

The environment that public and private organizations have to face is characterized as uncertain. Under these conditions, the most suitable type of management is the Strategic Management. The Corporate Strategy defines the results that ought to achieve in long term and the Project Management implements the strategy in short term. In that way the success criteria is the alignment of the project in the corporate strategy.
The aim of this article is to revise the management tools available both practical and theoretical to measure the alignment, so that practitioners and academics can extend their knowledge in this topic.

Keywords: Corporate strategy, Project Management, alignment

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